WhatsApp Business API Pricing
Transparent, zero-markup pricing. Understand exactly what you pay to WA Automates and what you pay directly to Meta.
Two Components of WhatsApp Pricing
When using the WhatsApp Business API, your costs are divided into two clear components:
- Software Subscription: The monthly or annual fee you pay to WA Automates for the CRM, shared inbox, and automation platform.
- Meta Messaging Charges: The per-conversation fees you pay directly to Meta for sending and receiving messages.
Zero Message Markup Guarantee
Unlike many other providers, WA Automates does not add any markup or premium to Meta's messaging fees. You connect your own credit card to your Facebook Business Manager and pay Meta's wholesale rates directly.
Meta Conversation Categories
Meta charges per 24-hour conversation window, categorized by the type of template you send:
- Marketing: Promotional offers, announcements, and newsletters.
- Utility: Order updates, account alerts, and transactional messages.
- Authentication: One-time passwords (OTPs).
- Service: User-initiated conversations for customer support.
*Messaging charges depend on Meta's applicable pricing for the destination country and conversation category. Information verified for 2026.
Frequently Asked Questions
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