Simple, transparent pricing
Start for free, upgrade when you need to. No hidden fees. 0% markup on Meta conversation costs.
Simple & transparent pricing
Get better ROI with 0% markup on WhatsApp API charges.
Free Forever
Perfect for testing features and small volume messaging.
- 10 Contacts limit
- 10 monthly messages sending limit
- Create up to 2 transactional campaigns
- Add up to 1 agent
- Create up to 2 auto-replies
- Basic automation & analytics
Essentials
Perfect for running standard WhatsApp campaigns, with basic analytics and simple automations.
- Manage up to Less than 1,000 contacts
- Send up to 4,000 messages
- Create up to 5 transactional campaigns
- Add up to 3 agents
- Create up to 5 auto-replies
- WhatsApp Business API access
- 0% markup on API charges
- WhatsApp coexistence
- Shared team inbox
- WhatsApp Flows support
- Basic automation
- Basic analytics
Advanced
Built for running advanced WhatsApp campaigns with detailed analytics and advanced automations.
- Manage up to Less than 1,000 contacts
- Send up to 8,000 messages
- Create up to 15 transactional campaigns
- Add up to 10 agents
- Create up to 15 auto-replies
- Create up to 5 bots & drip sequences
- Advanced automation & chatbot
- Drip sequences
- Smart segments
- Advanced analytics and reporting
- CTWA conversion tracking
- Messaging API and webhooks
Compare Plans
| Features | Free Forever | Essentials | Advanced |
|---|---|---|---|
| Usage Limits | |||
| Contacts | 100 | As per tier | As per tier |
| Monthly Message Limit | 100 | 4x Contacts | 8x Contacts |
| Transactional Campaigns | Up to 2 | Up to 5 | Up to 15 |
| Team Agents | 1 | Up to 3 | Up to 10 |
| Capabilities | |||
| Auto-replies | Up to 2 | Up to 5 | Up to 15 |
| Chatbots & Drip Sequences | |||
| Smart Segments | |||
| API Access & 0% Markup | |||
Estimate Your WhatsApp Messaging Costs
WhatsApp charges directly per 24-hour conversation. Unlike standard SaaS platforms that add markup fees, waautomates connects directly to your Meta account, saving you thousands.
User-initiated promotional broadcasts, offers, or newsletters (Rate: $0.0150/each).
Transaction updates, order confirmations, receipts, billing statements (Rate: $0.0080/each).
One-time passwords (OTPs), verification codes, security alerts (Rate: $0.0055/each).
Customer support queries, support tickets (Rate: $0.0088/each).
1,000 Free AppliedEstimated Monthly Cost
Based on Meta's official conversation rates in North America (US & Canada).
Standard SaaS middlemen (like Twilio, MessageBird) add per-message markups and surcharges. With waautomates you save 100% of these markups.
Estimates are based on Meta's official conversation rates as of mid-2026. A conversation starts when a business sends a template message or responds to a user, opening a 24-hour communication window.
Billing & Pricing FAQ
Does WAUTOMATES charge a markup on WhatsApp messages?
No. We believe in transparent pricing. You pay Meta directly for conversation costs with absolutely 0% markup from us.
Can I upgrade or downgrade my plan at any time?
Yes, you can change your plan at any time. If you upgrade, the prorated difference will be charged. Downgrades take effect at the start of the next billing cycle.
What happens if I exceed my contact limit?
We won't interrupt your service. You'll be notified when you approach your limit, and automatically upgraded to the next contact tier on your next billing cycle if you exceed it.
Is there a discount for annual billing?
Yes! You save 20% by paying annually instead of monthly. This discount is applied automatically when you select the annual billing option.